Genn Shaughnessy
Albany, NY
Versatile marketing and communications professional with a strong background in Fashion, Beauty, Healthcare, Government, and Education campaigns. Brings a proven ability to translate complex ideas into clear, compelling messaging that supports education, awareness, and adoption of sustainable solutions. Thrives in fast-paced creative environments where innovation, impact, and integrity intersect. Experienced international traveler with a valid passport.
CORE SKILLS
RELEVANT EXPERIENCE
WORK EXPERIENCE
EDUCATION
CERTIFICATIONS & LICENSES
SOFTWARE & TECHNICAL PROFICIENCIES
AWARDS
Image & Character Development
Marketing & Advertising
Brand Alignment & Visual Storytelling
International Travel and Cultural Research
HDTV, Commercial & Film Production
Project Coordination & Event Planning
Group Training & Education
Problem Solving & Conflict Resolution
Executed branding support for high-visibility TV, live broadcast, and video productions in deadline-driven environments.
Collaborated cross-functionally with directors, producers, and creative teams to ensure alignment with campaign goals and brand standards.
Translated creative briefs and narrative objectives into consistent, on-camera visual outcomes that supported audience engagement and message clarity.
Researched market segment cultural demographic for campaign talent character development.
Managed preparation, tools, and workflows efficiently to meet tight deadlines while minimizing waste, reshoots, and resource overuse.
Adapted quickly to changing production needs, solving problems in real time without disrupting schedules or delivery.
Operated independently with full responsibility for quality control, time management, and execution under pressure.
Applied communications and marketing skills in regulated, detail-driven environments requiring accuracy, consistency, and accountability.
Creative Director & Double Master Stylist - The Backstage Stylist – Albany, NY
Webmaster & E-Commerce Manager - The Gem Bra – Albany, NY
Makeup Unit Program Developer - The Orlo School of Hair Design – Albany, NY
Beauty Expert and TV Presenter, FOX23 News Daybreak - Albany, NY
Beauty Editor & Column Writer, Capital Region Living Magazine - Albany, NY
Accessories, Cosmetics and Lingerie Departments Manager - Albany, NY
Makeup Artist & Counter Trainer, MAC Cosmetics - Albany, NY
Associate in Applied Science | Clean Energy Management, Hudson Valley Community College, Troy, NY, (est. December 2026) GPA 3.94
Teaching English as a Foreign Language (TEFL) & Teaching English to Speakers of Other Languages (TESOL) | Open International Academy, Dublin, Ireland 2025
Beauty Essentials | Fashion Institute of New York 2021
Cosmetology & Milady Cosmetology Business Program | The Orlo School of Hair Design and Cosmetology 2013
TEFL Certification | 120 & 150 Hours
TESOL Certification | 120 & 150 Hours
NYS Cosmetology License
WordPress, Shopify, Squarespace, QuickBooks, Adobe Creative Suite, Microsoft Outlook & Word, Brightspace D2L, Apple Pages, Numbers & Keynote, various POS and CRM programs.
Presidential List Honoree 3.94 GPA | Hudson Valley Community College, Troy, NY
Best Makeup Artist & Hair Stylist | ROME Movie Awards, Rome, Italy
Get in Touch
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