Genn Shaughnessy

Albany, NY

Versatile marketing and communications professional with a strong background in Fashion, Beauty, Healthcare, Government, and Education campaigns. Brings a proven ability to translate complex ideas into clear, compelling messaging that supports education, awareness, and adoption of sustainable solutions. Thrives in fast-paced creative environments where innovation, impact, and integrity intersect. Experienced international traveler with a valid passport.


CORE SKILLS

RELEVANT EXPERIENCE

WORK EXPERIENCE

EDUCATION

CERTIFICATIONS & LICENSES

SOFTWARE & TECHNICAL PROFICIENCIES

AWARDS

  • Image & Character Development

  • Marketing & Advertising

  • Brand Alignment & Visual Storytelling

  • International Travel and Cultural Research

  • HDTV, Commercial & Film Production

  • Project Coordination & Event Planning

  • Group Training & Education

  • Problem Solving & Conflict Resolution

  • Executed branding support for high-visibility TV, live broadcast, and video productions in deadline-driven environments.

  • Collaborated cross-functionally with directors, producers, and creative teams to ensure alignment with campaign goals and brand standards.

  • Translated creative briefs and narrative objectives into consistent, on-camera visual outcomes that supported audience engagement and message clarity. 

  • Researched market segment cultural demographic for campaign talent character development. 

  • Managed preparation, tools, and workflows efficiently to meet tight deadlines while minimizing waste, reshoots, and resource overuse.

  • Adapted quickly to changing production needs, solving problems in real time without disrupting schedules or delivery.

  • Operated independently with full responsibility for quality control, time management, and execution under pressure.

  • Applied communications and marketing skills in regulated, detail-driven environments requiring accuracy, consistency, and accountability.

  • Creative Director & Double Master Stylist - The Backstage Stylist – Albany, NY

  • Webmaster & E-Commerce Manager - The Gem Bra – Albany, NY

  • Makeup Unit Program Developer - The Orlo School of Hair Design – Albany, NY

  • Beauty Expert and TV Presenter, FOX23 News Daybreak - Albany, NY  

  • Beauty Editor & Column Writer, Capital Region Living Magazine - Albany, NY

  • Accessories, Cosmetics and Lingerie Departments Manager - Albany, NY

  • Makeup Artist & Counter Trainer, MAC Cosmetics - Albany, NY 

  • Associate in Applied Science | Clean Energy Management, Hudson Valley Community College, Troy, NY, (est. December 2026) GPA 3.94 

  • Teaching English as a Foreign Language (TEFL) & Teaching English to Speakers of Other Languages (TESOL) | Open International Academy, Dublin, Ireland 2025 

  • Beauty Essentials | Fashion Institute of New York 2021

  • Cosmetology & Milady Cosmetology Business Program | The Orlo School of Hair Design and Cosmetology 2013 

  • TEFL Certification | 120 & 150 Hours

  • TESOL Certification | 120 & 150 Hours

  • NYS Cosmetology License 

WordPress, Shopify, Squarespace, QuickBooks, Adobe Creative Suite, Microsoft Outlook & Word, Brightspace D2L, Apple Pages, Numbers & Keynote, various POS and CRM programs.

  • Presidential List Honoree 3.94 GPA | Hudson Valley Community College, Troy, NY

  • Best Makeup Artist & Hair Stylist | ROME Movie Awards, Rome, Italy 

Get in Touch

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