Genn Shaughnessy

Genn Shaughnessy is a Creative Director and Master Stylist specializing in Healthcare, Education and Beauty Industry multi-media campaigns, TV & Film & Social Media with a special interest in wellness and healthcare capable of working independently or with permanent or day-play teams.

With over 20 years of experience spanning HD Hair, Makeup & Wardrobe Styling, business development and multi media experience, I bring a unique blend of creativity, leadership, and operational expertise. Throughout my career, I have successfully managed multi-media projects across diverse industries including; Healthcare, Education, Law, Beauty and Fashion consistently delivering results-driven solutions and fostering growth.

As an experienced international traveler with a valid passport, I bring a wealth of global knowledge and logistical expertise. My travel planning, research, and coordination skills have been refined through personal and professional visits to destinations such as Ireland, Scotland, Scandinavia, the Netherlands, Costa Rica, Panama, Hawaii, and more. Living and working internationally, including time spent in Oslo, Norway, has further strengthened my ability to adapt to cross-cultural environments and manage complex projects in dynamic settings.

At The Backstage Stylist, I developed and executed marketing campaigns, designed innovative content, and built a loyal community of clients. As the owner of Fifi’s Consignment Store, I tripled sales within three months by streamlining operations, launching e-commerce platforms, and introducing cutting-edge promotional strategies. These experiences honed my organizational skills, enhanced my customer relationship management capabilities, and refined my ability to tell compelling visual stories.

Additionally, my background in television as a Beauty Expert for FOX23 News Daybreak and Spectrum news, and as a recurring contributor to Capital Region Living Magazine has equipped me with advanced communication skills and a proven ability to engage diverse audiences. The foundation it provided in curating content and delivering impactful messaging remains integral to my professional success.

What sets me apart is my ability to combine creativity with strategic execution. Whether leading marketing initiatives, enhancing customer experiences, or managing operations, I approach each challenge with passion and a results-oriented mindset. I am eager to bring this same energy and expertise contributing to your brand’s success and growth.

I welcome the opportunity to discuss how my experience aligns with your brand’s vision.

Sincerely,
Genn Shaughnessy


CORE SKILLS

RELEVANT EXPERIENCE

EDUCATION

CERTIFICATIONS & LICENSES

SOFTWARE & TECHNICAL PROFICIENCIES

AWARDS

  • Image & Character Development

  • Marketing & Advertising

  • Brand Alignment & Visual Storytelling

  • International Travel and Cultural Research

  • HDTV, Commercial & Film Production

  • Project Coordination & Event Planning

  • Group Training & Education

  • Problem Solving & Conflict Resolution

Empathetic client centered professional with decades of experience managing high-volume client care in fast- paced environments. Proven ability to build trust with diverse populations, de-escalate complex situations, and maintain strict sanitation protocols. Seeking to leverage strong interpersonal and problem-solving skills to provide exceptional support in various industries.

Managed comprehensive client databases, ensuring accurate documentation of sensitive information and maintaining strict confidentiality while coordinating complex scheduling and proactive follow-up for multiple providers.

Leveraged advanced communication skills to translate complex information into clear, actionable terms for diverse audiences. Maintained high standards of accuracy and health literacy in regulated environments, ensuring all messaging remained consistent with clinical guidelines and organizational accountability.

Ensured 100% adherence to organizational standards and protocols within high-pressure, deadline-driven environments. Collaborated across interdisciplinary teams—including department heads and administrative leads—to guarantee all outputs aligned with institutional goals and safety requirements.

Interpreted high-level operational directives to deliver consistent, measurable results in fast-paced environments. Maintained a high standard of service quality that supported patient satisfaction and ensured all communication aligned with institutional standards.

Researched market segment cultural demographic for campaign talent character development. Managed preparation, tools, and workflows efficiently to meet tight deadlines while minimizing waste waste, reshoots, and resource overuse.

Adapted quickly to changing production needs, solving problems in real time without disrupting schedules or delivery. Operated independently with full responsibility for quality control, time management, and execution under pressure.

Developed, designed and maintained websites and e-commerce sites for salons, beauty studios, and apparel businesses along with routine marketing and advertising to drive business and foster sales growth and client retention.

Known for a composed and meticulous work ethic, ensuring data integrity and exceptional service in high- pressure environments. Expert at de-escalating complex situations with empathy while simultaneously managing accurate record-keeping and scheduling, ensuring a seamless and professional patient experience from intake to follow-up.

Developed and maintained rigorous organizational protocols for back-end storage and public-facing environments. Ensured 100% inventory accuracy and adherence to safety and sanitation standards, facilitating a seamless transition between supply management and service delivery.

Led and mentored diverse teams in high-volume environments, fostering a culture of accountability and professional excellence. Conducted training on standard operating procedures (SOPs) and service protocols to ensure consistent quality and regulatory compliance.

Spearheaded community outreach initiatives and philanthropic campaigns, successfully securing vital funding and fostering relationships with key organizational stakeholders. Crafted compelling narratives and high- impact messaging that resonated with diverse audiences, effectively translating organizational needs into successful funding outcomes and long-term advocacy programs.

  • Creative Director & Double Master Stylist - The Backstage Stylist – Albany, NY

  • Webmaster & E-Commerce Manager - The Gem Bra – Albany, NY

  • Makeup Unit Program Developer - The Orlo School of Hair Design – Albany, NY

  • Beauty Expert and TV Presenter, FOX23 News Daybreak - Albany, NY  

  • Beauty Editor & Column Writer, Capital Region Living Magazine - Albany, NY

  • Accessories, Cosmetics and Lingerie Departments Manager - Albany, NY

  • Makeup Artist & Counter Trainer, MAC Cosmetics - Albany, NY 

  • 2026 Clean Energy Management A.S.

    HVCC TROY, NY (EST. DECEMBER 2026)

  • 2025 TEFL & TESOL

    OPEN INTERNATIONAL ACADEMY, DUBLIN

  • 2021 Beauty Industry Essentials

    FIT FASHION INSTITUTE OF TECHNOLOGY NEW YORK, NY

  • 2012 Cosmetology & Business Program

    THE ORLO SCHOOL OF HAIR DESIGN ALBANY

  • RELEVANT COURSEWORK

    Marketing, Advertising, Sociology, English Composition, Online Sales & Distribution, Business Organization & Management, Branding & Product Development, Computer Information & Systems.

  • TEFL Certification | 120 & 150 Hours

  • TESOL Certification | 120 & 150 Hours

  • NYS Cosmetology License 

WordPress, Shopify, Squarespace, QuickBooks, Adobe Creative Suite, Microsoft Outlook & Word, Brightspace D2L, Apple Pages, Numbers & Keynote, various POS and CRM programs.

  • Presidential List Honoree 3.94 GPA | Hudson Valley Community College, Troy, NY

  • Best Makeup Artist & Hair Stylist | ROME Movie Awards, Rome, Italy 

Get in Touch

If you have a job you’d like to pitch Genn, please fill out this form and she will get back to you if interested.