KEVIN.MURPHY INTRODUCES NEW YOUNG.AGAIN ANTI-AGING WASH, RINSE AND MASQUE Kevin Murphy YOUNG.AGAIN
KEVIN.MURPHY announces the launch of three new YOUNG.AGAIN products formulated with antioxidants,fruit/flower extracts and essential oils to combat the ageing process of hair. Featuring a WASH, RINSE and MASQUE, this trio is designed to renew dry, damaged or brittle hair. The YOUNG.AGAIN range is a three-part system to address the effects of ageing on the hair. Essentially the process is a simple one: prep and cleanse the hair via the WASH, deliver the ingredients via the MASQUE, and then lock the cuticle down via the RINSE.
“I have chosen ingredients that demonstrate longevity and ingredients that have shown resilience in harsh climatic conditions”. The YOUNG.AGAIN range is driven by Bioflavonoids from Berries and Citrus, 20 Essential Amino acids, Baobab Seed Oil and Immortelle Essential oil chosen for their moisturising abilities and the ability to bring back elasticity.
The line’s anti-ageing formula contains key ingredients such as: Fruit extracts from the Australian rainforest, proven to flourish despite harsh climatic conditions, to provide vitamins and essential fatty acids Baobab seed oil for moisture, elasticity and tone Orchid flower extract rich in proteins to reinforce hair strength & hydrateImmortelle to regenerate hair Lotus flower extract to protect hair from moisture loss Kakadu plum extracts to repair damaged hair Phospholipids to create a skin-like barrier along the hair cuticle, locking in moisture Bamboo extracts to add natural shine and luster
“After the successful launch of YOUNG.AGAIN, our leave-in treatment oil, I’ve been working to expand the product line. Like skin, hair ages over time. To combat this process, the YOUNG.AGAIN line takes skincare technology and applies it to hair, helping to renew youthful luster and shine while softening dry, damaged hair,” explains Kevin Murphy, stylist and founder of KEVIN.MURPHY. “All products are infused with Immortelle – produced from the flowers of the Helichrysum plant – and Baobab seed oil to really restore, soften and revive hair.”
All KEVIN.MURPHY products are biodegradable, paraben-free and sulphate-free and contain essential oils that act as bio-catalysts, performing natural regenerative, moisturizing and strengthening functions. The range is based upon an environmentally friendly Australian philosophy, and all packaging is 100% recyclable. In 2011, founder Kevin Murphy was selected as a Climate Connector for Al Gore’s non-profit, The Climate Reality Project. Murphy works within the stylist and hairdresser community to educate the industry on reducing its carbon footprint and the e≠ects of climate change. In 2012, the brand was given the PETA (People for Ethical Treatment of Animals) seal of approval as a cruelty-free company that does not harm or test on animals.
KEVIN.MURPHY is a fashion-focused range of professional hair care products conceived in the world of session styling. The company’s mission is to share cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer. YOUNG.AGAIN WASH, RINSE and MASQUE will be available June/July 2013 in salons for $35.00 suggested retail (WASH and RINSE) and $49 (MASQUE). For more information on KEVIN.MURPHY or to find a local retailer, please visit www.KevinMurphy.com.au.