Illegal Beauty; why it's important to buy salon products in salon only

investigative_video_left_image“ Black Market. Grey Area”By Genn Shaughnessy

Over a million people walk by shelves of counterfeit product every day and have no idea it’s been placed there illegally. Our neighborhood drugstores and retailers carry them, and unknowingly, they are bought every day.

Welcome to the underground world of Cosmetics Diversion. Where products are illegally bought and sold much like drugs and other contraband just to make a profit.

Illegal Diversion occurs when a distributer sells a product to a retailer which they do not have a legal contract to do so. This is considered to be “Black Market” or “Grey Market” product on the shelves of retailers.

When professional hair product is seen on the shelves of big box retailers or drugstores, it is a diversion product. If it’s not in a salon, it’s not licensed to sell it. This trend has also moved into the cosmetics and fragrances world as well.

Bare Escentuals, i.d. Minerals Make-Up has recently appeared on Target and Costco shelves. It’s unclear still to BE Executives which distributer is responsible. There has been an ongoing investigation since fall of 2008 with no success. BE is just a small fraction of the Diversion Market.

Paul Mitchell, Redken, Bed Head, Biolage are all other name brands that are manufactured with the intention of being sold ONLY to licensed professional hair salons and spas. The fact of the matter is, it isn’t illegal for these other retailers to sell professional products. What is illegal is when the companies distribution chain breaches contract.

By purchasing black market products you are not only buying into a world of hijacking, illegal immigrants and counterfeit you are also aiding an industry that increases insurance rates and product prices.

Steps to Diversion and how this affects you

Agreement is reached illegally between a salon and sales representative outside of the normal distribution chain. Product is then ordered and received. Trucks are hijacked, products stolen Insurance claims are made increasing rates locally and nationally. Product prices are raised to cover the lost from stolen goods. Payment is made then product changes hands. Products are then transported to warehouses where illegal employees remove barcodes and/or tamper with products. Decoded products are then shipped to discount stores, grocery stores, etc.. Products are marked up on an average of 10% higher than salon prices in these locations.

What to do if you suspect a company is participating. Contact the companies Diversion Hotline or Customer Service line which can generally be found right on their website.

Genn Shaughnessy

MUAH MakeUp And Hair , 1811 Western Ave , Albany, NY 12203

Genn Shaughnessy is a Commercial MakeUp Artist, Licensed Hair Stylist and Beauty Expert in Albany, NY who provides camera ready makeup and hair styling services for HD, TV, Photo and Film. 

Genn’s ability to produce various types of MakeUp Artistry and Hair Styling for HDTV, Photo and mixed media demonstrates her amazing eye for detail and her ability to think outside the lines of conventional thinking. Genn's vast knowledge of cosmetics & beauty tools shines in writing and producing beauty segments, blog posts and educational tutorials.

Genn Shaughnessy has numerous film, print and web  credits to her name that include FOX, People Magazine, Teen People Magazine American Idols Live and Trading Spaces. She combines tremendous talent and make-up savvy with a plethora of experience and the ability to deliver uncompromising quality of work to every professional work setting.

Genn has trained under various accredited Directors and Department Heads and can boast working with celebrity clients such as; Ron Perlman, Judy Greer, Michael Shannon, Thomas Lennon, Christina Hendricks, Michael Torpey, Carrie Underwood, Alessandro Nivola, Alicia "Lecy" Goranson, Julianne Nicholson, David Cassidy, NY Giants Brandon Jacobs, and even former New York State Governor Elliot Spitzer.

Genn is also available for public speaking engagements, corporate training & seminars and private or industry staff makeup lessons.